The challenge
Making connectivity understandable
A travel eSIM can leave a traveller with a QR code and technical instructions. The brief was to make buying data abroad feel familiar, from finding a plan to installation and managing multiple eSIMs.
The approach
I designed shared patterns for choosing a plan, buying data and installing an eSIM, with consistent components and guidance across iOS and Android.
The experience
Make an eSIM feel non-technical
“Data only” became a sheet with the icons of the apps that still work. Plan details read as sentences. Installation is taught with the real iOS and Android settings screens, one step per page, and the order confirmation offers a QR code or a manual path, then asks when you travel so it can remind you to install before the flight.
Finding a plan
Home opens on a map with your country highlighted, then explore cards, recommendations and regions. Search is tabbed by country, region and global. Every plan list has one row marked recommended and pre-selected.
Buying a plan
The purchase journey connects plan selection, the eSIM choice, checkout and confirmation, with saved cards and promo codes inside checkout.
Managing eSIMs
A purchase can use an existing eSIM or create a new one with its own name. My eSIMs shows attention, active, queued and expired states, each with a relevant next action. Usage alerts extend that guidance to the lock screen.
An exploration
The animated home, 2023
Before the shipped home there was a concept where the map toured the destinations on its own: world view first, then Tanzania, Japan, Saudi Arabia and Montenegro, each with its card. Shown as an exploration, not as shipped UI.
The outcome
The shipped experience connects discovery, purchase, installation and ongoing eSIM management. The animated home shown separately remains an exploration.
Credits
Product design, UX, design system and install guides: Sayed Essam. Client: Virgin Connect.
The challenge
Making connectivity understandable
A travel eSIM can leave a traveller with a QR code and technical instructions. The brief was to make buying data abroad feel familiar, from finding a plan to installation and managing multiple eSIMs.
The approach
I designed shared patterns for choosing a plan, buying data and installing an eSIM, with consistent components and guidance across iOS and Android.
The experience
Make an eSIM feel non-technical
“Data only” became a sheet with the icons of the apps that still work. Plan details read as sentences. Installation is taught with the real iOS and Android settings screens, one step per page, and the order confirmation offers a QR code or a manual path, then asks when you travel so it can remind you to install before the flight.
Finding a plan
Home opens on a map with your country highlighted, then explore cards, recommendations and regions. Search is tabbed by country, region and global. Every plan list has one row marked recommended and pre-selected.
Buying a plan
The purchase journey connects plan selection, the eSIM choice, checkout and confirmation, with saved cards and promo codes inside checkout.
Managing eSIMs
A purchase can use an existing eSIM or create a new one with its own name. My eSIMs shows attention, active, queued and expired states, each with a relevant next action. Usage alerts extend that guidance to the lock screen.
An exploration
The animated home, 2023
Before the shipped home there was a concept where the map toured the destinations on its own: world view first, then Tanzania, Japan, Saudi Arabia and Montenegro, each with its card. Shown as an exploration, not as shipped UI.
The outcome
The shipped experience connects discovery, purchase, installation and ongoing eSIM management. The animated home shown separately remains an exploration.
Credits
Product design, UX, design system and install guides: Sayed Essam. Client: Virgin Connect.
