Cairo--:--

Product designer and design lead. I build and improve products, the systems that hold them together, and the teams that ship them. Twelve years, more than twenty teams, one tally at a time.

Case study cover

MoneyHash

Payment orchestration, made legible.

Year

2022 — now

Client

MoneyHash

Role

Design lead

Field

Payments · Product design

Scope

UX design · UI design · Design systems · Web app

The work

I have led design at MoneyHash since 2022. It is a payment orchestration platform for the Middle East and Africa, and it was the first of its kind in the region. I joined as the only designer and grew the practice into a team of five.

Payments is a hard place to make things feel simple. Most of the work here comes down to one thing: showing people what happened to their money, and why.

Four strands

Routing and dashboard

The canvas where merchants configure how payments move between providers, and the Intent page where they find out what happened to one that did not.

Checkout

The hosted checkout shoppers see, carrying each merchant’s own presentation without losing clarity at the moment of payment.

Illustration of one checkout taking on different merchants’ styles

Dinero

The design system underneath all of it. Semantic tokens from the start, built to hold up across dense dashboards, two reading directions and both colour modes.

Illustration of a looped band, for the Dinero design system

Website and brand

The launch website and the visual language that explains an infrastructure product to merchants and developers.

Full case studies

Each of these four is being written up on its own. Coming soon.

Credits

Design lead: Sayed Essam. Company: MoneyHash.

Request the PDF portfolio →

Image viewer

The work

I have led design at MoneyHash since 2022. It is a payment orchestration platform for the Middle East and Africa, and it was the first of its kind in the region. I joined as the only designer and grew the practice into a team of five.

Payments is a hard place to make things feel simple. Most of the work here comes down to one thing: showing people what happened to their money, and why.

Four strands

Routing and dashboard

The canvas where merchants configure how payments move between providers, and the Intent page where they find out what happened to one that did not.

Checkout

The hosted checkout shoppers see, carrying each merchant’s own presentation without losing clarity at the moment of payment.

Illustration of one checkout taking on different merchants’ styles

Dinero

The design system underneath all of it. Semantic tokens from the start, built to hold up across dense dashboards, two reading directions and both colour modes.

Illustration of a looped band, for the Dinero design system

Website and brand

The launch website and the visual language that explains an infrastructure product to merchants and developers.

Full case studies

Each of these four is being written up on its own. Coming soon.

Credits

Design lead: Sayed Essam. Company: MoneyHash.

Request the PDF portfolio →

Image viewer

Up next

Tremvo

Enterprise software · Product design

Let’s make it better.

Starting something new, growing a startup, or moving an established company forward? I can help shape the product, the systems, and the team behind it.

Two ways in

Cairo--:--

Available for collabs

© 2026 Syd — Sayed Essam

Designing for humans since 2014