The setting
Where trust had to come from
Reemya lets an investor in Riyadh own a slice of a shopping centre in Cairo through a Sukuk, a share in a real asset. The pitch says tokenization. The customer says riba, gharar and scams. My job was to make a product that sounds like crypto feel like a bank that happens to be modern, for two roles at once, in Arabic first, from zero.
The count
What was delivered
46 screens · 12 flows · 2 roles · 122 component sets · 6,638 variants · 797 variables
Design facts from the handover, 2025. Usage numbers will follow the launch.
Sukuk, not tokens
Vocabulary was the first design decision
Nothing on the buying path says token, coin or wallet. It says Sukuk, share, price, target, return. The crypto layer appears once, as a balance marked “soon”. Buying is one modal: how many, a slider, the total, confirm. Payment runs on bank rails.
The Shariah badge
Compliance you can inspect
Every project carries a badge. Open it and the fatwa appears: number, date, the scholar’s name, one sentence on what was checked. A claim became a component.
One dashboard per role
Same parts, different homes
Investors open on their portfolio: invested, received, value, return. Owners open on their raise: money in, investors, updates, analytics, and a five-step wizard to list the next project.
The system
Born RTL, ready for LTR
Every screen came from components with right-to-left and left-to-right variants, light and dark themes and three responsive modes. The gradient is reserved for two things only: funding progress and the primary action.
Credits
Who did what
Product design, UX and design system: Sayed Essam. Product and strategy: Mohamed Alaa, Reemya. Brand identity: Reemya.
