The challenge
A shared brand with licensed programmes
Stryx runs sports academies in Dubai, including its own programmes and licensed partnerships. The website needed to make their relationship clear while respecting each partner’s identity.
The approach
Badges for the house academies
The house academies use circular badges in a consistent style. Licensed programmes retain their own marks, following the relevant brand guidance.
The experience
A reusable academy page
Academy pages share a structure while adapting the curriculum, photography and actions to each programme. The page can direct parents to a partner’s site or into the school’s own booking journey.
Information for parents
The landing page gives parents a concise overview of the school and its programmes before they choose an academy.
The outcome
Presented as work in progress, the design establishes a shared website structure and badge language while retaining the identity of licensed programmes.
Credits
Website design: Sayed Essam. Client: Stryx Sports, Dubai. Photography: the client’s own, plus licensed material from its partner organisations.
The challenge
A shared brand with licensed programmes
Stryx runs sports academies in Dubai, including its own programmes and licensed partnerships. The website needed to make their relationship clear while respecting each partner’s identity.
The approach
Badges for the house academies
The house academies use circular badges in a consistent style. Licensed programmes retain their own marks, following the relevant brand guidance.
The experience
A reusable academy page
Academy pages share a structure while adapting the curriculum, photography and actions to each programme. The page can direct parents to a partner’s site or into the school’s own booking journey.
Information for parents
The landing page gives parents a concise overview of the school and its programmes before they choose an academy.
The outcome
Presented as work in progress, the design establishes a shared website structure and badge language while retaining the identity of licensed programmes.
Credits
Website design: Sayed Essam. Client: Stryx Sports, Dubai. Photography: the client’s own, plus licensed material from its partner organisations.
