The challenge
Making the game understandable
Optio combines points, deals and coupons. The challenge was to make participation, progress and competition understandable within the app, so people could see how a deal worked and what to do next.
The approach
A rubric before the redesign
We assessed the existing experience against a defined gamification rubric. The redesign then addressed the gaps in participation, progress, feedback and guidance.
The experience
A control for each deal state
The deal screen uses a control that changes with its state: register, registered, bid and add points. A label also explains what the countdown is counting.
More ways to take part
The redesigned experience added draw and sealed-deal concepts alongside the existing deal formats. Each format has its own participation rules and outcome states.
Guidance in context
Guidance moved into a tutorial over the real interface, introducing an idea at a time. An assistant drawn from the wordmark connects the guidance to Optio’s identity.
The outcome
The design brings participation controls, progress feedback and guidance into a consistent interaction language.
Credits
Lead design and UX: Sayed Essam, at Pencil Designs. User interface: Saied Hosni. Client: Optio.
The challenge
Making the game understandable
Optio combines points, deals and coupons. The challenge was to make participation, progress and competition understandable within the app, so people could see how a deal worked and what to do next.
The approach
A rubric before the redesign
We assessed the existing experience against a defined gamification rubric. The redesign then addressed the gaps in participation, progress, feedback and guidance.
The experience
A control for each deal state
The deal screen uses a control that changes with its state: register, registered, bid and add points. A label also explains what the countdown is counting.
More ways to take part
The redesigned experience added draw and sealed-deal concepts alongside the existing deal formats. Each format has its own participation rules and outcome states.
Guidance in context
Guidance moved into a tutorial over the real interface, introducing an idea at a time. An assistant drawn from the wordmark connects the guidance to Optio’s identity.
The outcome
The design brings participation controls, progress feedback and guidance into a consistent interaction language.
Credits
Lead design and UX: Sayed Essam, at Pencil Designs. User interface: Saied Hosni. Client: Optio.
