Palm-crown cover concept for the Ministry of Agriculture case study.
GOVERNMENT · SERVICE PORTAL · SAUDI ARABIA · 2019

MINISTRY OF AGRICULTURE

Government services sorted by who you are, not by who runs them.

Featured Arabic service card and supporting portal content.
Year:
2019
Role:
Product designer, with Khaled Al Nagar
Product designer, with Khaled Al Nagar
@ Ministry of Environment, Water and Agriculture
@ Ministry of Environment, Water and Agriculture
field:
Government

SCOPE — Portal · Service directory · Service pages · Sign-in · Accessibility

TEAM — Khaled and me on design, for Ejad Tech, the vendor building the portal

Delivered as design

The setting

A website that worked the way the ministry did

Environment, water and agriculture had become one ministry, and its site still filed services by the system that ran them: enquiry services, billing services, general services. A farmer, a beekeeper, a fishing company and a visitor all had to know the org chart to find a form. Ejad Tech was building the new portal. Khaled and I designed it, Arabic first, from the directory to the service page.

Early handwritten planning sketches for the ministry portal.

The count

What was delivered

33 screens · 5 audiences · 7 agencies · 3 ways to sign in · 4 accessibility tools · 46 symbols · Arabic, right to left

Full-height Arabic ministry home page.

Audience first, then agency

Who are you, before what do you need

The directory opens on four audiences, individuals, business, government and visitors, and the home adds a fifth for people with disabilities. Then the seven agencies, then a column browser down to the service. The most-used services wait above it as cards. Every service page leads with three facts before the form: how long, for whom, where.

Audience choices for individuals, businesses, government and visitors.Right-to-left column browser moving from agency to service.Full-height Arabic service directory with audience and agency navigation.Service details showing duration, audience and delivery channel before the form.Complete Arabic service page for a well-drilling licence.

Built in, not bolted on

Accessibility in the frame of every page

Two tools already existed, lost in a bar of placeholder labels: colours for everyone, and voice commands. We kept them, added contrast and font size, and gave the four a toolbar. Then every content page got share, font size, print, read aloud, comment and call, and every page a closing question: are you having trouble using the site.

Four accessibility tools for colours, voice commands, contrast and font size.FAQ, contact and video help band with page-level assistance controls.

One system, many ministries

A kit, not a page

Sign-in is one screen with three doors under the national single sign-on: individuals, companies, government staff. Menus, cells, footers and help bands are symbols, and the home is a stack of modules the ministry can reorder. Before the files were final, the same kit had been dressed as a second ministry’s home page.

Three sign-in choices for individuals, companies and government staff.Complete Arabic sign-in page with Saudi identity-number entry.Reusable ministry menus, calendar and footer components.

Credits

Who did what

Product design, UX and UI: Sayed Essam and Khaled Al Nagar. Product, build and client: Ejad Tech. Client and identity: Ministry of Environment, Water and Agriculture, Saudi Arabia.

[what i can do for you]

With nearly a decade of experience, I can help make your brand or products’ experience not just humane, but also memorable.

[selected works]

2014-2026

  • STYDIO by SYD ©

  • STYDIO by SYD ©

  • STYDIO by SYD ©

  • STYDIO by SYD ©

  • STYDIO by SYD ©

  • STYDIO by SYD ©

  • STYDIO by SYD ©

[what i can do for you]

With nearly a decade of experience, I can help make your brand or products’ experience not just humane, but also memorable.

[selected works]

2014-2023

  • STYDIO by SYD ©

  • STYDIO by SYD ©

  • STYDIO by SYD ©

  • STYDIO by SYD ©

  • STYDIO by SYD ©

  • STYDIO by SYD ©

  • STYDIO by SYD ©

[what i can do for you]

With nearly a decade of experience, I can help make your brand or products’ experience not just humane, but also memorable.

[selected works]

2014-2023

  • STYDIO by SYD ©

  • STYDIO by SYD ©

  • STYDIO by SYD ©

  • STYDIO by SYD ©

  • STYDIO by SYD ©

  • STYDIO by SYD ©

  • STYDIO by SYD ©