The challenge
The brief began with sign-up drop-offs
The CTO brought me in to address sign-up drop-offs, completely redesign the main experience and improve driver usability. Dailymealz’s promise was simple: settle a week or a month of office lunches in one sitting.
An introduction to plans, meal choice and office delivery.
The approach
Let the plan come first
I moved plan selection and lunch choices ahead of account verification, so people could see what they were committing to before signing up.
Plan options, offers and subscription states.
Company search, registration and verification.
The experience
Give the week a shape
Recommended meals by day, with room to change a lunch, set a start date or take a day off.
Meal states, from loading and browsing to selection and delivery.
Choosing when to start, selecting lunches and beginning the subscription.
Changing the start date, delivery time or a day off.
Reviewing the plan, paying and confirming the subscription.
Delivery details
Company, floor, reception and contact preferences travel with the order.
Office details, contact information and pickup preferences.
A quick rating followed by a reason.
No connection, unavailable service and choosing a city.
Support at the driver’s stop
Tasks are grouped by company, with saved instructions and explicit delivery actions. Driver usability testing informed the work.
Company-grouped tasks and progress through the delivery day.
Across the service
Desktop planning gives the week more room. English and Arabic carry the customer experience across screens.
The weekly menu and selected meals on desktop.
Reviewing the selected meals and confirming the plan.
English and Arabic, with layouts adapted for right-to-left reading.
The desktop meal planner in Arabic.
The outcome
The redesign launched, covering planning, meal selection and office delivery for customers and drivers, in English and Arabic.
Credits
Design: Sayed Essam. Product and technology: Dailymealz’s team. Company: Dailymealz.
The challenge
The brief began with sign-up drop-offs
The CTO brought me in to address sign-up drop-offs, completely redesign the main experience and improve driver usability. Dailymealz’s promise was simple: settle a week or a month of office lunches in one sitting.
An introduction to plans, meal choice and office delivery.
The approach
Let the plan come first
I moved plan selection and lunch choices ahead of account verification, so people could see what they were committing to before signing up.
Plan options, offers and subscription states.
Company search, registration and verification.
The experience
Give the week a shape
Recommended meals by day, with room to change a lunch, set a start date or take a day off.
Meal states, from loading and browsing to selection and delivery.
Choosing when to start, selecting lunches and beginning the subscription.
Changing the start date, delivery time or a day off.
Reviewing the plan, paying and confirming the subscription.
Delivery details
Company, floor, reception and contact preferences travel with the order.
Office details, contact information and pickup preferences.
A quick rating followed by a reason.
No connection, unavailable service and choosing a city.
Support at the driver’s stop
Tasks are grouped by company, with saved instructions and explicit delivery actions. Driver usability testing informed the work.
Company-grouped tasks and progress through the delivery day.
Across the service
Desktop planning gives the week more room. English and Arabic carry the customer experience across screens.
The weekly menu and selected meals on desktop.
Reviewing the selected meals and confirming the plan.
English and Arabic, with layouts adapted for right-to-left reading.
The desktop meal planner in Arabic.
The outcome
The redesign launched, covering planning, meal selection and office delivery for customers and drivers, in English and Arabic.
Credits
Design: Sayed Essam. Product and technology: Dailymealz’s team. Company: Dailymealz.
