About · STYDIO by SYD
About
Loud words, quiet room.
I’m Syd. Sayed Essam if we’re being formal, which we rarely are.
I’m a product designer and design lead in Cairo, and I run STYDIO — a practice that started as one person and grew, with a single obsession: taking things that are genuinely complex and making them feel simple. Payments. Real estate. A whole city’s bus network. The harder something is to understand, the more I want to design it.
For the last decade I’ve built products from zero to scale. Most recently at MoneyHash, the first payment-orchestration platform in the Middle East and Africa, where I walked in as the only designer and, eventually, walked out with a product, two design systems, a new brand, and a team of five.
Beyond the work, I mentor designers on ADPList, shoot photography, and make things for the joy of it.